An exciting announcement for the West Wales Women & Girls League

Perago was unveiled as the title sponsor of the West Wales Women & Girls League (WWWGL), now renamed the Perago West Wales Women and Girls League.

The partnership, which will run for the next two seasons, will see the League renamed the “Perago | West Wales Women & Girls League” and the introduction of increased levels of investment into the women’s game in West Wales.

The new partnership will see the League and Perago work together to drive the growth of the women’s game at a grassroots level. As part of the initiative, Perago will also deliver a new brand for the League, with the hope of engaging, exciting and encouraging girls to make football a part of their lives. This will be unveiled throughout September 2024.

Helena Goatley, The League’s Secretary, said:

We are delighted to announce this exciting partnership with Perago and look forward to them joining us on a journey to increase the reach of women’s football in West Wales. The new grassroots attraction strategy and brand will allow girls across the Region to begin a relationship with football, which we hope will last a lifetime.

Victoria Ford, Managing Director at Perago, added;

Football can transform young people’s lives, boosting their confidence, allowing them to be part of a team, and providing more opportunities to grow. Our commitment to women’s and girls’ football, at a crucial time in its development, goes beyond pure sponsorship – we believe it can be a key to increasing participation, development and the wider visibility of the female game.

Stay tuned for more updates and the reveal of the League’s new branding!